In October of 2006, three photographers got together over a beer and kicked around the idea of starting a gallery in the Fort Bragg area. Among the countless galleries peppering the Mendocino coast, not one dedicated itself to the art of photography. On Dec 16th, 2006 we changed that and our adventure began.

     The founding photographers (Ron LeValley, Dr. Bill Rohr), invited Patrick Davis to join ther gallery in April of 2007. This threesome share a love of the craft, and exhibit distinctive styles and approaches to the medium.

     As you make your way through the gallery, you'll be treated to a variety of images. The photography ranges from dramatic scenic shots to wildlife photos; from composite art photography to human interest pictures. All of the artists photograph, print, and frame their own work. This "begining to end" approach allows them to maintain the highest standards in quality, as well the ability to tailor the presentation of the piece to the clients' desires.

In November 2009 we moved to our new location, 344 No Main Street (next to the Spunky Skunk) and reinnvented ourselves, as shown below.